Tag Archives: Success

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Small Business Coaching: Are You Ready To Become A Success Story?

Small business coaching is hot. A few years ago the only coaches anyone talked about were sports coaches. But today, PriceWaterhouseCoopers estimates that there are 30,000 business and life coaches worldwide.

Thousands of small business owners and managers turn to coaches every day to improve their personal skills and business results. You can, too. But first you have to determine if you’re ready for coaching. Then you have to select the right coach.

Are you Ready?

Rosa started her business out of her home. She made money, but not as much as she felt she should. She was frustrated that she couldn’t find time for her family. That’s when a friend suggested that a small business coach would help.

That’s a typical situation. Most small businesses owners don’t start out using a coach. They usually come to coaching when they’ve had some success and when they know they could have more. They usually come to coaching when they’re ready to listen and when they need a little knowledge and a little nudge to do the right things.

The best coaching in the world won’t help you if you’re not ready to be helped. So before you go hunting for a good small business coach, answer the following questions.

Are you ready to listen to the things you need to hear? A good coach will ask you about things you haven’t thought of and push you to think outside the box. That’s often scary.

A good coach may also tell you to change the way you do some things. That’s hard for many small business owners because it means admitting that you’ve made some bad decisions and choices.

Are you ready to take a hard look at your business? Even the best coach can’t help you if your business can’t deliver quality to enough people at the right price. Sometimes a business simply can’t succeed because the market is too small or too hard to reach.

Are you ready to pay the price? Coaching does not come without a price. You will pay a price in both money and time. You may even realize that you need to invest in new things for your business.

Coaching is not a magic bean. You have to work at success every day. I tell my clients that “success is based on persistency and consistency, not magic.”

You’re ready for coaching if you see coaching as an investment in yourself and your success. Your next challenge is to find the right coach for you.

Choosing the Coach for You

Great coaches, like great chefs and great football players, are rare. And, sometimes, even a great coach is not the right coach for you. Here are some ways to evaluate coaches.

Look for a coach who’s run a small business. Before I started coaching I built two successful small businesses. I’ve really “been there and done that” so I know what my clients are going through.

I also use coaches myself. The ones that work best for me have small business experience. Small businesses are different from big businesses and you need a coach who understands the special challenges.

Look for a coach who’s been doing it for a while. My job as a coach is to help you know what to do, but it’s also to help you do what you know. It takes time to learn to coach well.

Look for a coach who won’t nickel and dime you to death. It seems to me that there are two kinds of coaches when it comes to billing. There are coaches who charge you by the minute, hour or session. And there are coaches who are always accessible or available for short conversations between sessions, if needed without piling on extra charges. I find the latter works better for my clients.

Look for a coach that you’re comfortable with. Successful outcomes demand a productive relationship between you and your coach. It won’t work if you feel talked down to or belittled or if you feel like your coach doesn’t care about you. If you feel any of those things, look for a different coach.

Look for a coach who’s picky. The best coaches are selective about the kind of clients they work with. We expect a lot of our clients and we limit the number of clients we work with so we can concentrate on helping each one succeed.

After some soul searching and some research Rosa started working with a small business coach. It wasn’t always easy, but together they found ways to help Rosa’s business grow and help her reap the benefits of success. They took her business and life to a whole new level.

It can happen for you, too. If you’re ready, if you’re willing to embrace change and if you’re willing to pay the price, a small business coach can help you become an amazing success story.

David Mason is President of Mason Performance Development Inc., and author of Marketing Your Small Business for Big Profits. Visit Your Big Profits and sign-up for The Performance Development News, a weekly ezine with free marketing tips.

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Small Business Strategy: Four Crucial Keys For Success

The cornerstone of your small business strategy is effective marketing.

If I was able to give you only a single tip it’d be this: concentrate at least as much on your marketing as you do on your “real” business.

If thriving in business is important to you, then there is no alternative but to take small business marketing very seriously indeed, and to educate yourself to become very, very good at it. Frankly, the level of marketing expertise I see from most small business owners is embarrassing.

The furthest most of them go is to have some fuzzy notion about the need for more business, and then to leave the rest to chance, hoping, wishing and even praying for punters to walk through the door or hit their website and buy something from them. But hope is an atrocious strategy for success.

But, as I say often: marketing is the most important thing you can do in your business. Because no marketing means no clients; no clients means no profit … and no money coming in means you rapidly have no business left!

In this artice I want to banish the myths about your marketing. You must understand these ARE myths if you want to make your marketing highly profitable.

Small business strategy idea # 1: Marketing makes money

Most small businesses work with a marketing budget. That’s mistake No. 1, and a very dangerous small business strategy. Yes, you read that correctly: I am saying you should be willing (and even eager) to put in an unlimited sum of money in your marketing.

Here’s why: marketing is designed to make money. If it doesn’t, you shouldn’t be doing it. So, if it makes money, then from that it follows for every pound you put in, you get more than a pound back, right?

That’s your return on investment. Most small business strategy is restricted by an unscientific “marketing budget”. But why? If you’re marketing properly, then you should be getting an expected positive ROI from everything you do. So … why would you limit your marketing according to some number a bean counter has pulled out of his butt? Bottom line: when your marketing is making money like this, and it’s measurable, trackable and predictable, be prepared to plough back as much as you have into it.

Small business strategy tip # 2: Print your own money!

OK, now let’s imagine you have this amazing marketing system and you know from experience there’s a 90 % probability every time you run it you’re going to make a handsome profit. A nice place to be, right?

Right. (it’s eminently practical for your business, too).

My question is this, and it refers back to the point earlier: given you have a system reliably and regularly pumping out more money than you’re putting into it, why on Earth would you want to limit your commitment to an unscientific budget? Undoubtedly, you wouldn’t.

Nope. If you had any sense at all you ‘d keep pushing that button like a rat with an electrode in its head pumping in the shots of “happy juice”

This is exactly what comes about when you have a legitimate small business strategy and a tried, tested, and proven marketing system.

Appears to good to be true, but I swear to you by all that’s good and holy, it is true.

Small business strategy idea # 3: Dip your toes in first

There is one thing to be wary of: never invest more than you can stand to lose. Once in a while — it happens — external events conspire to obliterate your campaign with no forewarning. That’s why you limit your liability per run of your campaign.

The safe thing to do is decide your evil “budget” as a fraction of profits, so the more you bring in, the more money you can plough back into your marketing.

I have had supposedly intelligent business owners tell me they couldn’t afford to re-run a productive marketing campaign that was making them money … because their “budget” was all out.

Chaos – a small business strategy destined to failure.

Small business strategy tip # 4: How to make it pay

So how do you know when your marketing is working?

When it’s making money.

How do you know that?

By relentlessly and consistently tracking and measuring everything you do.

And this is where the difficulties stem from for small businesses in their marketing: their marketing isn’t measurable. They copy the big-business marketing and waste their money on useless “image” ads which don’t bring in any business.

So the trick is to devise your small business strategy so you can tell where every sale you make came from. In this way, you know what’s working and what’s not working.

Jon McCulloch is Ireland’s leading direct response marketer. Visit his website now and take just three of his 52 FREE small business marketing ideas he’s giving away today, and actually put them to work in your business and you’ll be amazed by the results.

They’ve all produced substantially better results for small businesses like yours in the past two years.

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One of two small ports on the tiny Philippines Island of Siquijor taken from an approaching ferry. Siquijor is an island province of the Philippines located in the Central Visayas region. Its capital is the municipality also named Siquijor. Filipinos believe Siquijor is an island of witchcraft and superstition.

This photographic image and many others on my FLICKR page are FREE to DOWNLOAD under the Attributions-NonCommercial-NoDerivs copyright. My images can be used for personal use in both print and digital forms. You may crop, edit, change, manipulate, and composite all or parts of my imagery only for personal use. You may not use these images to generate income, profit, or for any personal, business, or non-profit financial gains. I do sign printed forms of my imagery. Email me for more information.

PAYPAL IT FORWARD – fotograzio@gmail.com. It is always nice to get something for nothing. It’s even better to give something back in return. I appreciate the generous thank you messages from everyone who has used my imagery in the past. If you feel it in your heart to help me through a small donation so that I may continue to provide new and creative imagery for free, please do so through PAYPAL – fotograzio@gmail.com. Whether it’s $.10 or .00 or more, your help will be most welcomed, much appreciated, and forever blessed. If you chose not to, then please pay it forward in some other way that you feel is good for your soul.

My earlier imagery will be made available for free downloading in the future as I re-post them without watermarks, frames and borders. If you need one for use now, email me and I’ll try to re-post it right away with the changes.

Thanks for following me, always, Wayne S. Grazio aka fotograzio

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Small Business Advice – Donald Trump Dispenses 24 Great Business Tips For Entrepreneurs

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